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Beauty should be good for you. Beautiful products made safe.




About Beauty Counter
Effective Skin Care & Cosmetics Without Harsh Chemicals. Get Better Skin Now! Ethically Sourced. Next Level Transparency. No Harsh Chemicals. Leader in Clean Beauty. Safer Products For Family. The New Skincare Standard. Cleaner Beauty. B Corp.

+Nontoxic beauty products that work
+Anti aging
+Acne prevention
+Safe for sensitive skin
+Non-GMO, gluten-free, paraben-free, toxin-free
+Ethically sourced
+Raising the standard for beauty products
+100% satisfaction guaranteed. Free returns. Full refund.
+We give back

Start switching today. Contact me for a personalized consult!

OUR MISSION is to get safer products into the hands of everyone. Our company formulates, advocates, & educates to create products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.

Beauty Products and Toxins
Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.
What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.

At Beautycounter, we’ve committed to a health and safety standard that goes well beyond what is legally required in the United States. The Never List™ is made up of more than 1,800 questionable or harmful chemicals that we never use as ingredients in our products. This includes the over 1,400 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.

The Never List™

Benzalkonium Chloride
A disinfectant used as a preservative and surfactant associated with severe skin, eye, and respiratory irritation and allergies. Found in: sunscreens, moisturizers.

Butylatedhydroxy Anisole and Butylated Hydroxytoluene
Synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors and may cause liver damage. Found in: lipsticks, moisturizers, diaper creams, and other cosmetics.

Coal tar hair dyes and other coal tar ingredients
A byproduct of coal processing that is a known carcinogen. It is used as a colorant and an anti-dandruff agent. Found in: hair dye, shampoo.

Ethylenediaminetetraacetic acid (EDTA)
A chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs. Found in: hair color, moisturizers.

Ethanolamines (MEA/DEA/TEA)
Surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: hair dyes, mascara, foundation, fragrances, sunscreens, dry cleaning solvents, paint, pharmaceuticals.

Used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), and several other preservatives are listed. Found in: shampoo, body wash, bubble bath.

A skin-lightening chemical that inhibits the production of melanin and is linked to cancer, organ toxicity, and skin irritation. Found in: skin-lightening creams.

Methylisothiazolinone and methylchloroisothiazolinone
Chemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.

Sunscreen agent and ultraviolet light absorber linked to irritation, sensitization and allergies, and possible hormone disruption. Found in: sunscreen, moisturizer.

Parabens (methyl-, isobutyl-, propyl- and others)
A class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies. Found in: shampoo, face cleanser, body wash, body lotion, foundation.

Phthalates (DBP, DEHP, DEP and others)
A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray, and plastic materials.

Polyethylene glycol (PEG compounds)
PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Found in: creams, sunscreen, shampoo.

Retinyl palmitate (Vitamin A Palmitate)
Retinyl palmitate is an ingredient composed of palmitic acid and retinol (Vitamin A). Data from an FDA study indicate that retinyl palmitate, when applied to the skin in the presence of sunlight, may result in adverse health consequences like lesions and photosensitization. FDA, Norwegian and German health agencies have raised a concern that daily skin application of vitamin A creams may contribute to excessive vitamin A intake for pregnant women and other populations.

Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES)
SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation, which is used to process other chemicals in order to make them less harsh. Found in: shampoo, body wash, bubble bath.

Synthetic flavor or fragrance
An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets and therefore can remain undisclosed. Found in: all types of cosmetics.

A volatile petrochemical solvent that is toxic to the immune system and can cause birth defects. Found in: nail polish.

Triclosan and Triclocarban
Antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars, toothpaste.

Join Our Mission and Work From Home
Our mission at Beauty Counter is to educate, inspire and empower women while raising the standards for the beauty industry. This is a group of incredible women who love and care for each other and who are making a difference in the world. As a Beauty Counter Consultant, you have the ability to build a part-time or full-time income from home while making a difference in the lives of others. If you’re passionate about beauty and health, let’s talk.

About Hally Brooke
I am a National Academy of Sports Medicine certified personal trainer and nutrition counselor. I am also currently in the process of becoming a Board Certified Health & Nutrition Counselor through the Institute for Functional Medicine. I am a Colorado native. My days are spent outside as much as possible. I have a massive garden in the ground in the summers and a Tower Garden that runs year-round. I am an avid mountain biker, hiker and white water rafter. I love reading and spend as much time as I can with my family and my rescue pup Dellford.

Health and beauty have always been passions for me. I believe that what we put on our body should be as pure as what we put in our bodies. Beauty Counter is one of the only companies in the world that has taken on the mission of improving the safety of beauty products on their own volition. I found this company in my own search for a healthier alternative for beauty products when I was dealing with my own health and hormonal imbalances. There are plenty of natural products out there but they don’t all work. Beauty Counter not only has the highest industry standards but their products work! I started using them for my self and within a month started seeing a shift in my own internal health as well as started getting asked by my girlfriends what I use on my skin. I started sharing this product I love and that has not turned into a business that lets me work from home on my own time and make a difference for women around the world. Our company’s generosity and ethics make us stand out even more. I love this company, I believe in this product and it’s my joy to share it!

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