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Beautycounter’s mission is to get safe products into the hands of everyone. At Beautycounter, we create safer, high-performing products for the whole family, because we believe you never need to compromise your health in the name of beauty.

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids’ bodies every single day, day after day.

The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.

Over the past two decades, the European Union has banned close to 1,400 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.


At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve prohibited the use of more than 1,500 questionable or harmful chemicals through “The Never List™” — all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick, or oil in the market.


This is about progress — not perfection. Because every little bit counts.

Beautycounter is a certified B Corporation. The B stands for “benefit,” and it means that, unlike the traditional corporate structure, we will consider people, planet, and profits equally. We use the power of business to help to solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability, and performance.

How Our Formulas Differ: we ban intentionally, we screen rigorously, we learn constantly, and we source responsibly.

Beautycounter also partners with trusted non-profits including Healthy Child Healthy World, The Breast Cancer Prevention Partners and Environmental Working Group.

Get involved: become a client and switch to safer products, become a member and save, host a social and earn free product, or become a consultant and earn income while creating social impact.

About Me:

Erin Latham has been a consultant with Beautycounter for 4 years. Erin says, “I decided to join Beautycounter’s mission for a couple of reasons. The first reason being my overall health. I learned about the importance of reducing toxins through my Chiropractor and when doing the research was shocked by how little regulation there is for personal care products. Second, I am a social worker by trade so the mission of the company along with their dedication to education and advocacy really spoke to me. I knew I needed to get involved! Lastly, I’ve had various family members and friends diagnosed with cancer, infertility issues, and other various health conditions. I wanted to be a voice for them and also continue educating others. Beautycounter has afforded me so much more than I expected. I’ve gained invaluable friendships, learned a wealth of information, found safer personal care products that don’t irritate my sensitive skin, and have been able to pay for vacations and other family expenses.”

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